Our Values

We believe in making a difference, no matter how big or how small.

Customer service, honesty, friendliness, transparency, fun, adventure, perseverance, creativity, wit, good grammar, quirkiness, the lost art of the phone call.

WE WANT TO SAVE THE PLANET

“If we really want to save the planet, every single company in the world has to do the same thing.” – Yvon Chouinard, founder of Patagonia.

Recycling initiatives! – plastic bags, bottles, corks, wine box tags

WE HOPE TO FIND A CURE

Alzheimer’s Association – can we say a sentence or two about this?
Cancer research – can we say a sentence or two about this, tooooo?

WE ROOT FOR THE UNDERDOGS

Maybe it’s because we’ve been Chicago Bears fans for so long, but we love a good underdog win.

Being a woman-owned shop in a male-dominated world….promoting minorities in business and gender equality, underdog empowerment, small business success, camaraderie, monthly ladies’ nights, BU campaign.

WE PROMOTE A BALANCED,

HEALTHY LIFE

What role does alcohol play in a healthy life? If you had asked Melissa’s 98-year-old grandmother or Danny’s 93-year-old grandmother, they would have told you, “A rather big one.” And if you were to ask all those people living in Blue Zones around the world, we’re fairly certain they would similarly respond, “Gotta have it.”

We have a minor obsession with Blue Zones and greatly admire the way.